In 1943, a Cincinnati record-shop owner named Syd Nathan started a label in a building on Brewster Avenue where songs could be written, recorded, pressed and shipped without leaving the premises. He called it King. At a time when the industry and the country were divided by race and genre, King recorded hillbilly music and rhythm and blues in the same room, with the same house band, and sold both to anyone who would buy them.

The results rewrote the sound of the century: James Brown's first records, Hank Ballard's original "The Twist," Wynonie Harris's "Good Rockin' Tonight," the Stanley Brothers' bluegrass. King of Them All tells that story through rare archival footage, newly colorized film and hand-drawn animation, and through the people who were there and the musicians who still carry its sound.

Every photograph and frame of film in King of Them All is authentic archival material, restored and colorized for the screen. See how it was made.